Paragraph Length
In one sentence
How much text sits in each block before the reader gets a break, which quietly determines whether the page gets read at all.
Analogy Mental model
How long you can speak before the listener loses the thread. Too long and they suffocate, too short and it sounds like stammering.
In practice What you actually do
Two to four sentences, never more than five or six lines on a phone. Space between paragraphs is not waste, it is what makes a page look readable before anyone reads a word of it.
Where people get burned Pitfalls
The wall of text is the fastest way to lose a visitor who arrived from a search result. Break it with subheadings, lists, bold phrases, quoted lines. The page has to survive a two-second scan.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →