Keyword Placement
In one sentence
Where the primary term appears across a page, and how often.
Analogy Mental model
A speech that names its subject at the start, returns to it in the middle and lands on it at the end. The audience remembers what was repeated.
In practice What you actually do
Title, H1, first hundred words, at least one H2, the description, the slug, one image alt, and the closing section. Enough places that the page is unambiguous about its subject, and no more than that.
Where people get burned Pitfalls
Do not break a sentence to fit a phrase. If it reads awkwardly aloud, it reads awkwardly to a classifier, and the reader leaves before either of them finishes judging.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →