FAQ Schema
Markup for a list of questions and answers, which can render as an expandable block inside the result.
Analogy Mental model
The common questions printed on the packaging, so the customer answers their own query without finding an assistant.
In practice What you actually do
FAQPage, with each Question holding an acceptedAnswer. Keep answers short and self-contained, avoid links inside them, and include only questions the page genuinely addresses. It buys vertical space in the result and often a better click-through.
Where people get burned Pitfalls
The block is easy to abuse and the abuse is obvious: a page of prose with eight unrelated questions bolted on to occupy more screen. When the questions do not belong to the page, the markup is ignored.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →