Multimedia Elements
In one sentence
Images, video, charts, audio and diagrams inside an article.
Analogy Mental model
The illustrations in a textbook. Human anatomy as prose is hard work; the same anatomy with colour plates is remembered.
In practice What you actually do
One relevant image every three to five hundred words. Screenshots for a tutorial, charts for data, real photographs for a product review. Descriptive file names and alt text, because an image with no text is one the engine cannot read.
Where people get burned Pitfalls
Media is the usual cause of a slow page. Compress it, serve modern formats, lazy-load below the fold, and do not let a hero image become the element that defines your LCP. Host video elsewhere and embed it.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →