H1
The largest heading on the page, one per page, stating what the page is about.
Analogy Mental model
The title on the cover. One book, one name. Two names means the shop does not know what it is selling.
In practice What you actually do
Related to the title tag but not identical, because matching them exactly spends two slots on one phrasing. It should match the visual headline the visitor sees, so the page does not read like two documents stapled together.
Where people get burned Pitfalls
Three recurring mistakes: wrapping the logo in an H1 so every page claims to be about the company, shipping several H1s because the template permits it, and copying the title tag verbatim. The first confuses the topic, the second dilutes it, the third wastes a variant.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →