Branded Keyword
In one sentence
A search containing your company or product name.
Analogy Mental model
A regular asking for a particular barber by name. They are not comparing shops, they came for one person.
In practice What you actually do
Audit the branded results every quarter. You want your site, your official profiles and accurate third-party coverage, with nothing embarrassing in between. Bid on the term in paid search if a competitor is buying it, because defending your own name is cheaper than losing that click.
Where people get burned Pitfalls
Branded volume is the cleanest evidence that brand work is landing, and the easiest number to mistake for SEO success. Growth there is marketing working, not new demand that search created.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →