Rank Tracking
In one sentence
Automated daily or weekly monitoring of where a site sits for a defined list of queries.
Analogy Mental model
Stepping on the scale every morning and writing the number down. The daily figure is noise; the line drawn through them is the signal.
In practice What you actually do
Set country, device and keyword list once, then let it run weekly. Segment the list by topic cluster, so a fall in one subject shows up as a subject problem rather than as a random bad week across the whole account.
Where people get burned Pitfalls
Reacting to a two-place drop yesterday is how teams end up rewriting good pages. Read the monthly trend, accept the daily jitter, and investigate only when a cluster moves together and stays moved.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →