Content Gap Analysis
The set of keywords competitors rank for that you do not cover at all.
Analogy Mental model
Comparing menus with the restaurant across the street. They list a dessert every table orders and you do not have it. The absence is the gap.
In practice What you actually do
Run the comparison against three competitors rather than one, then filter to terms where at least two of them rank. That intersection removes the accidents, the hobby posts and the one-off news hit, and leaves the subjects the market has decided actually matter.
Where people get burned Pitfalls
Importing a competitor's whole keyword list imports their strategy, including the parts unrelated to your business. If they ranked once for a celebrity story, that is not a gap, it is noise.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →