Keyword Research
The full process of finding, filtering and analysing what buyers search, then turning it into a publishing plan.
Analogy Mental model
Market research before opening a restaurant. What does this street eat, what can it afford, what is already on offer within walking distance.
In practice What you actually do
The sequence that works: seeds from the business, bulk expansion in a tool, dedupe, intent tagging, difficulty and value scoring, clustering by topic, one cluster per page, then a calendar. Skipping the clustering step is why so many sites end up with six pages competing against each other for one query.
Where people get burned Pitfalls
This is not a one-time exercise. Markets move and competitors publish, so the core list needs a full review at least twice a year, otherwise you keep optimising for demand that has already migrated elsewhere.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →