Seasonal Keyword
In one sentence
A term that only produces demand in one season, or in the weeks before a holiday.
Analogy Mental model
A mooncake shop. One month of frantic trading pays for the other eleven.
In practice What you actually do
Build the calendar backwards from the peak, not forwards from today. Search takes two to three months to reward a new page, so Black Friday content has to be live and linked by early September. Refresh the same URL every year instead of publishing a new one and splitting the authority.
Where people get burned Pitfalls
The traffic goes to zero the week after. Do not spend link budget on a seasonal page in its off season, and do not leave the stale URL live to compete with next year's version.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →