Competition
In Google Ads keyword planning, an indicator of how many advertisers are bidding on a term.
Analogy Mental model
How many restaurants of the same kind have opened on one street. A crowd means the street makes money, and it also means the margins are gone.
In practice What you actually do
It is a paid-search metric and it is still useful to an SEO, because it prices the commercial intent for you. High competition means advertisers have tested the term with real money and found buyers behind it. Use it to rank a keyword list by commercial value before spending a month on content.
Where people get burned Pitfalls
Do not read it as SEO difficulty. A term can be brutally competitive in ads, because each buyer is worth a great deal, while the organic results are a handful of thin forum threads you could outrank in a fortnight.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →