Keyword Mapping
In one sentence
Assigning every keyword group to exactly one URL, and writing that assignment down where the whole team can see it.
Analogy Mental model
Giving every book in a library one call number and one shelf position, so two books never end up fighting over the same slot.
In practice What you actually do
A spreadsheet is enough: URL, primary keyword, secondary set, intent, status. Fill the URL column before anyone writes, and check it again before the next person writes. It is the cheapest coordination tool a content team has.
Where people get burned Pitfalls
Without the table, cannibalisation is both inevitable and invisible. Two writers, two briefs, one query, and six months later nobody can explain why neither page ranks.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →