Informational Keyword
A search from someone trying to understand something, with no intention of buying in this session.
Analogy Mental model
A student in the library reading up on a subject. They may buy a book next month. They are not buying one now.
In practice What you actually do
This is where content marketing actually happens, and the queries usually open with how, what, why or guide. Answer completely, at the level that would satisfy someone who already knows the field, and the familiarity you build is what makes the later commercial query come back to you.
Where people get burned Pitfalls
Expect no direct revenue. A post explaining what coffee is will not sell a machine. Judge these pages on new visitors, email captures, and how many of those return later with a buying query.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →