SERP Analysis
Studying the ten results currently ranking for a query in order to decide whether you can beat them.
Analogy Mental model
Walking up to the contest stage to see who is already standing there before you enter. Some of them are enormous. Some of them are a forum thread from 2014.
In practice What you actually do
For each of the ten, note domain authority, referring domains, content depth and page type. If all ten are major domains with hundreds of links and thorough coverage, the honest answer is to choose a different query. If two are thin threads, the answer changes.
Where people get burned Pitfalls
Weakness shows up as a pattern. Quora, Reddit, Pinterest, or a page with broken formatting in the top five means the engine could not find anything better, and that is the opening. It is worth more than any difficulty score.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →