Keyword Trend
The shape of a term's search volume over time, which shows where it sits in its life cycle.
Analogy Mental model
A stock chart. You are trying to work out whether you are buying an uptrend, a flat line, or something already on the way down.
In practice What you actually do
Pull five years in Google Trends before committing. Rising or stable is where you want to be. A term in visible decline, like a social app that peaked two years ago, is a page you will maintain forever for an audience that is leaving.
Where people get burned Pitfalls
Watch for spikes that are not demand. One celebrity wearing one jacket can send a term vertical for nine days. Check whether the line has a floor before you build a page around a peak.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →