Keyword Prioritization
Scoring a large keyword list by value, volume, difficulty and the effort each page needs, so work happens in the right order.
Analogy Mental model
Paying off the debt with the highest interest rate first when there is only so much money each month. The order matters more than the total.
In practice What you actually do
Volume times commercial value, divided by difficulty, is crude and useful. Multiply the result by your own confidence that the page can rank, then work down the list. Recalculate quarterly, because both halves of the fraction move.
Where people get burned Pitfalls
The low-difficulty trap is real. A term scoring five because it is a trivia question will rank, will collect visits, and will never produce a customer. Cheap to win is not the same as worth winning.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →