Keyword Grouping (Clustering)
Sorting queries by shared meaning and shared intent so one page answers a whole set instead of a single phrase.
Analogy Mental model
Sorting a wardrobe. Shirts in one drawer, trousers in another, socks in a third. Nobody builds a separate drawer for each pair of socks.
In practice What you actually do
Pour-over brewing technique and how to make pour over coffee belong on one page, because the reader wants one answer and the engine will choose one URL regardless. Group before writing and the number of pages halves while each one gets stronger.
Where people get burned Pitfalls
Judge by results, not by wording. When the top ten for two phrases overlap by six or more URLs, they are one query in different clothes, and publishing both means one of them cannibalises the other.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →