Intent Matching
Making the page the same kind of thing as the results already ranking for the query.
Analogy Mental model
A customer walks in asking for hotpot and you serve sashimi. Your sashimi may be the best in the city and it is still the wrong answer to the request.
In practice What you actually do
Read three things off the results page before writing a word: content type, so a product page or a guide or a video; format, so a list or a tutorial or a comparison; and angle, so beginners, cheap, or this year. Matching all three is most of the job.
Where people get burned Pitfalls
A personal essay aimed at a query returning shopping pages will not rank, however well it is written. The engine is not judging quality in isolation, it is matching a request to a shape.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →