CPC (Cost Per Click)
The most an advertiser will pay for one click on a term.
Analogy Mental model
The opening bid at an auction. A high starting price tells you what the room believes the object is worth.
In practice What you actually do
In B2B and high-ticket categories this is the fastest way to find the terms worth writing for. Personal injury lawyer clears a hundred dollars a click in some markets, which tells you a single visit can carry a five-figure case. Follow that money when you plan a content calendar.
Where people get burned Pitfalls
The expensive terms are usually the ones search engines police hardest, because they touch money, health or safety. The content bar there is not a well-written post, it is a named expert whose credentials hold up to checking.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →