Competitor Keywords
In one sentence
The full set of queries currently bringing traffic to a direct competitor.
Analogy Mental model
Reading the menu of the busiest restaurant on the street to see what they sell that you do not.
In practice What you actually do
Export their top pages rather than their whole keyword list. Twenty pages usually carry most of the traffic, and those twenty tell you which subjects they chose to own, which is more useful than a hundred thousand rows of long tail.
Where people get burned Pitfalls
Part of their ranking is their brand. If a competitor holds a broad term because the company name is famous, building the same page will not reproduce it. Separate what they earned from what they inherited.
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