Keyword Planner
The free research tool inside Google Ads, drawing on Google's own query data rather than a third-party crawl.
Analogy Mental model
The company's own market research desk. Slower to use, and the figures are not somebody's estimate, they are the ledger.
In practice What you actually do
Come here for two things: the suggested bid and the competition level. Both rest on what advertisers actually pay, which makes them the most honest read on commercial value that costs nothing. Treat search volume as a secondary signal.
Where people get burned Pitfalls
Without an account that has spent money, volume arrives as a bracket, one thousand to ten thousand, which cannot support a forecast. Do not build a traffic model on a range that wide.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →