Keyword Gap
The comparison between your keyword set and a competitor's, showing where you overlap and where each side is missing.
Analogy Mental model
A tactical matchup. Play to the strength they do not have, and repair the weakness they are exploiting.
In practice What you actually do
The two useful outputs are missing and weak. Missing means they rank and you have nothing. Weak means you sit between eleven and twenty while they hold the top three. The second list is usually the faster win, because the page already exists and only has to become better than it is.
Where people get burned Pitfalls
Chasing every gap dilutes the site. A competitor twice your size will always have more gaps, and closing them all is a plan for becoming a worse version of them rather than a better version of you.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →