Demand Validation
In one sentence
Confirming that demand exists and is large enough before committing to a body of content.
Analogy Mental model
Selling from a stall for three nights before signing a lease on the shop.
In practice What you actually do
For an uncertain product line, buy the keywords for a few hundred dollars and watch click-through and conversion. Paid data arrives in days and answers a question organic would take a quarter to answer. Then build on evidence instead of a hunch.
Where people get burned Pitfalls
This is the cure for internally generated topics. Marketing believes the company history is fascinating and the trend line says nobody searches it. Testing costs less than the six weeks of writing that would have followed.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →