Transactional Keyword
A search from someone who has decided, and is looking for the place to complete the action.
Analogy Mental model
A customer at the till asking whether the card machine takes credit. The decision is already made, they just need it processed.
In practice What you actually do
Buy, price, discount code, coupon, free trial, download. Send these to the product page, the pricing page or the signup form, never to a blog post. The page has one job and every extra link on it is another way out.
Where people get burned Pitfalls
These results pages are crowded with shopping ads and local packs, so the organic click share is thinner than the volume implies. Model the realistic click-through before you forecast revenue from ranking first.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →