Keyword Modifier
An adjective or qualifier attached to a core term to narrow its scope and sharpen the intent.
Analogy Mental model
The notes on a drink order. No ice, less sugar, extra shot, large. The base drink is the same, the order is not.
In practice What you actually do
Four families cover most of it: price, timing, quality and attribute. Cheap, 2026, best, waterproof. Put the strong ones in the title tag and the H1, because they are what makes a result worth clicking in a list of nine near-identical entries.
Where people get burned Pitfalls
A modifier that overpromises costs you the visit anyway. Tested and Expert Reviewed only help if the page shows the testing, and a title claiming a review the page does not contain earns a bounce instead of a click.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →