Related Searches
The suggestions pinned to the bottom of a results page, shown because people who searched what you searched went on to search these.
Analogy Mental model
The librarian who mentions, as you check the book out, that everyone who borrows this one also takes these four. A shortcut built from other people's choices, not from a catalogue.
In practice What you actually do
Use it to size the outline. Writing about keto, the bottom of that results page offers meal plans for beginners and side effects, and both belong as sections rather than as separate articles. If a suggestion cannot be covered honestly by the page you are writing, that is a sign the page should be narrower rather than wider.
Where people get burned Pitfalls
Sooner or later the bottom of the page offers your brand plus the word scam. That is when reputation work starts, and it starts by publishing something that answers the concern, not by asking Google to remove the suggestion.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →