Localized Keyword
A search with an explicit geographic limit, either a place name or a radius implied by near me.
Analogy Mental model
Stopping a stranger to ask where the nearest cobbler is. The answer has to be within walking distance or it is useless.
In practice What you actually do
Build these for anything with a physical presence or a service area: plumber in Austin, pizza in Brooklyn, warehouse near Rotterdam. One page per genuinely distinct location, carrying its own address, staff, hours and local proof, not one template with the city name swapped.
Where people get burned Pitfalls
If the business has no premises and no service boundary, stacking city names onto identical pages is a doorway pattern and is treated as one. A local page needs something local in it.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →