Non-Branded Keyword
In one sentence
A generic industry term containing no company name, where the searcher does not yet know who you are.
Analogy Mental model
Someone saying they need a haircut, with no shop in mind. Every barber on the street is a candidate.
In practice What you actually do
This is the honest measure of search performance. Segment branded from non-branded in every report, and track non-branded clicks by topic cluster, because the total can rise while one whole subject area quietly collapses underneath it.
Where people get burned Pitfalls
A site whose organic traffic is ninety percent branded is not doing SEO, it is harvesting people who already knew the name. That number looks healthy right up until the brand stops growing.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →