Buyer Persona
In one sentence
A semi-fictional portrait of an ideal customer, built from research and real data rather than imagination.
Analogy Mental model
A portrait rather than a demographic. Not young woman, but a specific person with a job, a budget, a habit and a reason to hesitate.
In practice What you actually do
Build from interviews, sales notes and analytics, not from a whiteboard workshop. Ten real conversations beat a template. Then put the persona name on every brief so the writer knows whose question is being answered.
Where people get burned Pitfalls
Personas go stale as the business moves. Review twice a year, because the customer you designed for in year one is often not the one signing contracts in year three.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →