Cluster Content
In one sentence
Detailed articles that each cover one narrow part of the pillar's subject.
Analogy Mental model
The sections of a textbook chapter. The overview says what digital marketing is, and the sections cover search, ads and email properly.
In practice What you actually do
One long-tail query per page, answered completely, linking up to the pillar and sideways to its nearest siblings. This shape is what tells the engine the site covers a field rather than a topic.
Where people get burned Pitfalls
Cluster pages that overlap cannibalise each other. Two articles on email marketing tips is one article plus a competitor you created for yourself.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →