Content Uniqueness
In one sentence
How much a piece differs from what already ranks, in angle, data, argument or presentation.
Analogy Mental model
A recipe nobody else on the street has. Everyone sells milk tea, and yours has a salted cheese cap people come back for.
In practice What you actually do
Before writing, read the top ten and finish this sentence: the thing I can offer that none of these has. Newer data, a case they cannot access, a clearer chart, a usable template. If you cannot finish the sentence, the brief is not ready.
Where people get burned Pitfalls
Different is not the same as better. Someone searching how to tie a tie wants clear diagrams, not an essay on the philosophy of neckwear. The difference has to serve the request.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →