Content Cluster Strategy
Organising many related pages around one hub so the site becomes the obvious source for the whole subject.
Analogy Mental model
A solar system. The hub is the sun, the cluster pages are the planets, and the internal links are the gravity holding the arrangement together.
In practice What you actually do
Choose the subject, list every sub-question a practitioner would ask, write the hub, write the children one at a time, link in both directions, then keep extending. For a new domain, children first.
Where people get burned Pitfalls
Overlap quietly destroys the structure. Two cluster pages answering the same question give the engine a choice it should never have to make, and the hub ends up linking to two half-answers.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →