Content Audit
In one sentence
A systematic inventory of everything on the site, scored and sorted into keep, update, merge or remove.
Analogy Mental model
The year-end stock count. What sells, what needs promoting, what has expired, what can be bundled.
In practice What you actually do
Crawl every URL, then join four datasets per page: traffic, queries, links, conversions. Score into four buckets and act accordingly. The output is a decision per URL, not a spreadsheet nobody reads.
Where people get burned Pitfalls
Auditing the whole site at once is a project that never ships. Work by section, starting with whatever earns or costs the most, and finish the decisions before starting the next batch.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →