Content ROI
What a piece returns against what it cost to make, distribute and maintain.
Analogy Mental model
Underwriting an investment. A thousand spent producing five thousand of revenue is a four hundred percent return, and the arithmetic is the same as any other bet.
In practice What you actually do
Attributed revenue minus cost, divided by cost. Count the writer, the editor, the images, the distribution and the maintenance, because maintenance is the cost everyone forgets. Track attribution in analytics or the CRM rather than in a spreadsheet of guesses.
Where people get burned Pitfalls
Attribution is genuinely hard: a buyer may read six pieces over four months before converting, and any single-touch model misrepresents that. Report the model you used and treat the number as a direction rather than a verdict.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →