Content Personalization
Showing different versions of a page based on who is looking at it, or what they have done before.
Analogy Mental model
A restaurant that remembers how you take your food. The regular gets the usual without asking, and the new guest gets the menu explained.
In practice What you actually do
The safe applications are additive: a returning visitor sees a different call to action or a relevant case study while the core content stays identical. Geo variants and referrer variants both work this way.
Where people get burned Pitfalls
Anything that hides the main content from a crawler is a risk. If the personalisation changes what the page is about rather than which button appears, the version the crawler sees had better be the complete one.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →