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Entry #152 / 700 · Chapter 4 · 4.1 Writing for the web and information gain · Read in Chinese →
In one sentence

Work built on a distinct perspective, data nobody else holds, or experience that cannot be assembled from other articles.

Analogy Mental model

A chef's own recipe rather than a copied one. The difference is not the ingredient list, it is the ratios and the timing learned by cooking it four hundred times.

In practice What you actually do

Three forms that hold up: original research, a survey of five hundred practitioners with the method published; a contrarian argument with evidence; first-hand experience, how we did this and what broke. The third is the cheapest and the most under-used.

Where people get burned Pitfalls

Rewriting four competitors into a fifth article is detectable now, both by quality systems and by anyone who read the other four. Generated text with no experience behind it rarely holds a position for long.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →