Content Collaboration
Several people producing one piece: researcher, writer, editor, designer, developer.
Analogy Mental model
A kitchen brigade. The head chef sets the menu, the prep cook readies the ingredients, the line cook works the pan, the passer checks the plate before it leaves.
In practice What you actually do
Fix the roles: who owns the keyword and the brief, who writes, who edits, who makes the images, who builds anything interactive. Comment inside the document rather than in chat, so the reasoning stays with the draft.
Where people get burned Pitfalls
Too many cooks is a scheduling problem before it is a creative one. Name the person who decides, and cap review rounds at two, because the third is usually a rewrite nobody asked for.
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