Content Strategy
The plan for what to publish, for whom, how, where it goes and what business result it serves.
Analogy Mental model
A restaurant deciding what kind of restaurant it is. Sichuan or Cantonese, families or business dinners, expensive or affordable. Everything else follows from that answer.
In practice What you actually do
One document: audiences, content pillars, publishing rhythm, channels, the metrics that count, and the resources available. That last section keeps it honest, because a plan without a capacity estimate is a wish.
Where people get burned Pitfalls
Strategies built on intuition are the most common kind and the most expensive. Research first, decide second, and treat I think users will like this as a hypothesis rather than a brief.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →