Target Audience
The specific group a piece is written for, described by their circumstances, concerns and existing knowledge.
Analogy Mental model
A restaurant choosing its customers. Quick lunch for office workers or a long dinner for couples. The answer decides the lighting, the menu and the prices.
In practice What you actually do
Write the description in enough detail to make decisions: role, company size, what they are measured on, what they have already tried, where they read. Then check the draft against it, because a piece that could have been written for anyone usually was.
Where people get burned Pitfalls
An audience of everyone is an audience of nobody. Every attempt to appeal to all readers produces a text that answers no reader's actual question, and the specificity removed is the value you meant to add.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →