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Information Gain

Entry #157 / 700 · Chapter 4 · 4.1 Writing for the web and information gain · Read in Chinese →
In one sentence

The new information, data or perspective a piece adds beyond what already exists on the subject.

Analogy Mental model

In an exam where everyone memorised the textbook, the marks come from the student who brought original research or an argument the teacher had not considered.

In practice What you actually do

Four ways to add it: run a small survey and publish the method, interview practitioners and quote them, ship a template that saves the reader work, and describe what you tried that failed. The last is the rarest and the most believable.

Where people get burned Pitfalls

Assemble-and-rephrase is the default production method and the one quality systems are built to discount. A page composed of the top ten has no reason to outrank any of them.

This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →