Content Consolidation
In one sentence
Merging several overlapping pages into one stronger page.
Analogy Mental model
Binding four pamphlets into a book. More coherent, and far easier for a library to catalogue and recommend.
In practice What you actually do
When several URLs compete for the same cluster, pick the one with the most traffic and links, fold the unique material from the others into it, redirect the rest permanently, and update internal links to point at the survivor.
Where people get burned Pitfalls
The merged page has to be better than all of its parts, not longer than each. Pasting sections together produces four introductions and no argument, and the redirects then send everyone to something worse.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →