Content Funnel
The sequence of stages between first contact and purchase, and the kind of content that moves someone through each.
Analogy Mental model
A funnel: wide at the top where many people see you, narrow at the bottom where a few buy. Content is what tips people downward instead of out.
In practice What you actually do
Top: education, no pitch, wide reach. Middle: comparison, case studies, expert sessions, where trust is built and contact details are earned. Bottom: pricing, trial, demo, proof, where the decision finishes. Count the pieces in each column before writing the next one.
Where people get burned Pitfalls
Most teams over-invest at the bottom because that is where revenue is attributed. Without the top, the bottom converts from a shrinking pool, and the decline appears two quarters later with no obvious cause.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →