Content Calendar
A schedule of what gets published, when, by whom and in what state.
Analogy Mental model
The weekly menu plan in a restaurant. New dish Monday, members' day Wednesday, seafood Friday. Planned in advance so the kitchen does not improvise at service.
In practice What you actually do
Date, target query, type, writer, editor, status, destination URL. The value is not the dates, it is that everyone can see what is being written and what it will compete with, which prevents two people writing the same page in the same month.
Where people get burned Pitfalls
A calendar that cannot bend misses the one event that would have mattered. Leave slack for opportunistic pieces, and accept that a plan revised monthly beats one defended to the end.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →