Pillar Content
A long, thorough guide to a broad subject that links out to more specific pages beneath it.
Analogy Mental model
The overview chapter of a textbook, describing the whole field and pointing to the chapters where each part is covered properly.
In practice What you actually do
The pillar takes the broad query and sets the vocabulary. It links to every cluster page and every cluster page links back. Three thousand words is typical, and the value is the map rather than the depth, which lives in the children.
Where people get burned Pitfalls
Pillar pages target head terms, so the competition is the hardest on the site. A new domain should build the cluster first and write the pillar once the children rank, otherwise the hub is a long page nobody links to.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →