Content Workflow
The sequence from idea to publication, with roles and handoffs defined.
Analogy Mental model
A restaurant's service flow. Order taken, ingredients prepped, dish cooked, plated, delivered, feedback collected. Every station knows what arrives and what leaves.
In practice What you actually do
Ideation, research, brief, draft, search review, editorial review, design, publish, distribute, measure. Track it in a tool people actually open, and put a named owner and a date on every stage.
Where people get burned Pitfalls
Two reviews are non-negotiable: the search review, which catches intent and structure, and the editorial review, which catches sentences. Small teams can merge every other step and should not merge those two.
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