Content Performance Analysis
In one sentence
Regular review of how published content performed, to find what to repeat and what to stop.
Analogy Mental model
Watching the match footage afterwards. Where the play worked, where it broke down, and what to drill before the next one.
In practice What you actually do
Four queries, monthly: highest traffic, highest converting, highest exit, and no traffic at all. Then look for the pattern behind each list rather than treating the lists as the output.
Where people get burned Pitfalls
Traffic alone rewards the wrong article. Ten thousand visits and no conversion is usually worth less than a thousand visits and fifty conversions, and a report ranked by sessions will recommend more of the first.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →