Content Audit Checklist
In one sentence
A fixed list used to inspect content for quality, search performance and commercial value.
Analogy Mental model
The pre-flight checklist. Fuel, engines, instruments, radio. Every item is checked because the one that gets skipped is the one that matters.
In practice What you actually do
Five groups: search fundamentals, content substance, user experience, technical health, commercial path. Every item must be answerable yes or no, or with a number, so two auditors reach the same verdict on the same page.
Where people get burned Pitfalls
Vague items make an audit useless. Ensure high quality is not an item; a readability score above sixty, three images and a clear H2 structure are. Measurable, or it does not exist.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →