Content Brief
A document telling the writer what the piece must achieve, cover and avoid.
Analogy Mental model
The outline and character notes a director hands a screenwriter. The writer works within them rather than inventing from nothing.
In practice What you actually do
Target query and intent, the reader, the required length, the heading outline, subtopics that must appear, internal links to include, sources to cite, the call to action and the voice. Ten sections, one page, and the quality of the output rises immediately.
Where people get burned Pitfalls
Detailed enough to be useful, loose enough to allow thought. Briefs written as fill-in-the-blank templates produce articles that read like fill-in-the-blank templates, which is what you paid to avoid.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →