Content Value
What the reader actually gets: a problem solved, time saved, something learned, or something enjoyed.
Analogy Mental model
Finishing a good book and feeling the evening was worth it, because you can now do something you could not do before.
In practice What you actually do
Write it into the brief as an outcome sentence: after reading this, the reader will be able to blank in blank minutes. If that sentence is vague, the article will be too, and several hundred words will pass before anyone notices.
Where people get burned Pitfalls
Value is judged by the audience, not the author. B2B readers want return and efficiency, consumer readers want reassurance and pleasure. A beauty tutorial written in enterprise tone is valuable to nobody.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →