Content Localization
Adapting content for a region or a culture, not merely for its language.
Analogy Mental model
A burger chain selling a potato patty in India because much of the market does not eat beef. That is not a translated menu, it is a different product.
In practice What you actually do
Currency, units, date order, colour and gesture conventions, local regulation, and local examples. The last matters most: a case study from Ohio persuades an American buyer and reads as irrelevant to a German one.
Where people get burned Pitfalls
Translationese gives it away. A text rendered word by word carries the syntax of the source and reads as foreign even when every word is correct. Native review is the difference between credible and merely comprehensible.
This entry was written in English from the Chinese original, not machine-translated. Read the Chinese version →